What is the new Hardee’s® Coffee blend? Hardee’s Rise and Shine coffee is a Central American Roast, with flavor notes of milk chocolate, raisin, hazelnut, caramel sweetness, clean finish with nutty undertones and a medium body.
Is the new Hardee’s Coffee blend available everywhere? Hardee’s Rise and Shine coffee is an all-day addition to the menu, and is available at participating Hardee’s locations nationwide beginning February 25, 2019.
How does the first two-weeks of free coffee work? Between February 25, 2019 and March 10, 2019 consumers will receive any size cup of Hardee’s Rise and Shine coffee, with the purchase of any item throughout the day during regular store hours, at participating locations.
What is the Hardee’s Rise and Shine® Mug Club™ partnership with YETI? To celebrate the bold flavors of the new blend, Hardee’s has partnered with YETI® to offer limited-edition insulated mugs to consumers on a first-come, first-serve basis. The purchase of one of these custom Hardee’s Rise and Shine mugs earns recipients free Hardee’s coffee for a year, at participating Hardee’s locations.
What was the inspiration for the Hardee’s Mug Club? The return of the Hardee’s Rise and Shine® Mug Club™ is a modern twist on a beloved tradition that Hardee’s fans know and love from the ‘80s, bringing coffee and breakfast lovers together to enjoy real food, made right, served proud – starting the day off right, mug in hand. This year, we’re nodding to that nostalgic pastime and bringing the Mug Club back in a fresh way to celebrate the new coffee blend.
How does the one year of free coffee work? When you arrive at Hardee’s, simply hand your membership card to the cashier—and get your free coffee: any size, any flavor, any time of day during regular store hours! And wake up with the bold new taste of Hardee’s Rise and Shine coffee. You can also say, if you want…”if you bring in your limited-edition YETI mug, we’ll fill it up for you when you present your membership card.”